CV Profile No.62511

Experience in the following industries :

• Banking, insurance, finance
• Consumer goods
• IT, software engineering, Internet
• Services other

Professional experience

• Design Executive Officer
• Jool'r
• Since 12.2019
• • Brand Management Consultancy for brands such as Zimbabwe Investment and Development Agency (ZIDA), Varun Beverages (helped raise market share from 62 - 76% in 2022) and Infrastructure Development Bank of Zimbabwe (IDBZ). • Worked on the development and implementation of promotional campaigns as well as internal communications campaigns (Key Accounts: Minerva Risk Advisors, Masawara Group, Guardian Reinsurance (Zambia), Food World Group) • Developed an e-learning platform for use by corporates, NGOs and learning institutions. • Developed an e-health solution currently shortlisted by the Tony Elumelu Foundation Entrepreneurship Programme. • Developed an Insurtech solution that participated in the Village Capital 2021 Future of Work programme • Managed multiple social media platforms, including Facebook, Instagram, and Twitter - organically growing followers by over 78% in less than 12-months.

• Director of Growth and Innovation
• Adrenalin
• 11.2016 - 11.2019
• • Developed Voter registration and mobilisation material for the ZEC in the lead up to the 2018 Harmonised Election (largest voter mobilisation among under-40s in Zimbabwe’s History) • Ideated, developed and implemented a rural women’s financial empowerment programme which saw membership double in less than 2 years and was shortlisted in the 2017 Loeries Shared Value Category • Agency lead for the NicozDiamond and Minerals Marketing Corporation of Zimbabwe rebranding. • PPC World Cup (Rest of Africa-Excl. SA) Sponsorship Activation • Agency Lead for CBZ Holdings handling all communications planning and implementation and launching CBZ Risk, CBZ Agro-Yield and Red Square Finance. • Introduced Sentient advertising and Cluster Marketing and programmatic advertising • Attended Berlin School of Creative Leadership Key Responsibilities: • Client Brand Strategy • Departmental Management • Strategic Management • Business Development & Acquisition • Employee Training • Key Account Management • Budgeting • Sales and Budgeting • Campaign Management (ATL, BTL, TTL) • New Product Development • Consumer Segmentation, Research & Insights

• Head of Client Services
• Adrenalin
• 08.2012 - 10.2016
• • Acquired and managed all communication efforts for large, high revenue accounts for the agency including Telecel (Unbundled the brand to target specific customer segments, leading to it being the fastest growing telecomms network), Unilever (Lifebuoy School of 5 and Sunlight) and the Grain Marketing Board (Silo and Country Feeds brand launch and management). • Development and Agency Lead in the brand strategy rebranding for First Mutual Holdings and coordinating and development all subsequent communications campaigns helping to achieve a 400% increase in Profit after Tax within 1 year of rebranding.

• Account Planner
• Think Tank Advertsing
• 07.2011 - 07.2012

• Brand Consultant
• Ultega Strategic Communications
• 10.2010 - 07.2011

• Adidas Brand Coach
• Cip Marketing
• 12.2008 - 09.2010